Snoop Dogg is now Snoop Lion?! The apparently new-and-improved rap star has embraced the red, gold and green, under the production tutelage of Major Lazer. With Diplo & Switch on the beats, this is smooth-sailing classically-styled reggae. Snoop doesn’t deliver much of an impressive flow, instead letting his delicate vocals mingle with the pared-back rhythm section and the supporting female part. “La La La” is an intriguing effort, the question is whether Reincarnation will deliver as an LP or not. Hopefully this track is just on the lighter side, and Snoop can deliver some reggae tracks worthy of the Lion moniker.